How Technology is Changing Holiday Shopping
The way we shop has drastically changed as the internet evolves. What was once an in-person task at your local mall, has become something you can accomplish on your couch with a couple of clicks or taps of your finger. There are a few technology trends that will likely shape your holiday shopping experience this year. In our latest blog, learn the most recent shifts in technology.
Social Media
Social Media channels have become much more intelligent and will target ads at you based on your interests. If you are searching for a new baking ware set for your sibling, you will likely see some more options pop up while you are on social media. In particular, Instagram, Facebook, and TikTok, have integrated eCommerce features so you don’t even need to leave the app to make your purchases. These social channels will likely start offering discounts to encourage you to purchase through their channel, to better compete with larger marketplaces like Amazon.
Augmented Reality (AR)
Augmented Reality doesn’t always require goggles, many businesses are now implementing AR capabilities that can be used straight from a user’s cell phone. Looking for a new kitchen table? Some companies now allow you to see how it would look in your home. You would simply point your camera at the room that you would like the table to be in and virtually drop it in your desired position. Similar ideas can be done with makeup, clothing and accessories. This way you are able to “try on” these items even if you never left your house.
Artificial Intelligence (AI)
How does Facebook know that you are looking for that new baking ware set for your sibling? It’s using AI to learn about your shopping patterns and then provide an online experience that better aligns with those goals. AI also is being used by companies to provide quick and efficient customer service, like chat bots. This year, you can likely expect tailored product recommendations, personalized discounts, and custom browsing experiences when online shopping.
Gift Giving
The type of gifts that you give to others have also changed with these newer technology trends. Unwrapping a physical present is no longer the only option when it comes to opening gifts. It’s become more common to give a loved one an online subscription you know they’d love or a streaming service they’ve always wanted to try.
No matter how you choose to shop, make sure you follow our cybersecurity best practices and stay safe as you make your way down your holiday shopping list.
Nutmeg Technologies is an IT managed service provider based out of Enfield, CT and here to provide more information on technology as needed. We are happy to assist companies who are looking to have in-office or remote workforce through secure technology. Contact us to today to find a product that best suits your company’s needs.